Bojangles TV Commercial

How do you rebrand a local icon? This bar and restaurant has been a mainstay of Central Australian tourism for over twenty years, so when it came time to refresh their tv commercial, we had to develop a creative treatment that was respectful to their heritage but also refreshed their brand without loosing market recognition.

Ant developed the creative and produced and directed.

These days the jingle has almost universal market recognition in central Australia.

Director Ant Dinham
Producer Ant Dinham
Production Company
Imparja Television

Peter Clarke + Miranda O'Keefe