I’m a senior content marketing professional with a focus on creative and execution.
I’m the Lead Creative (Video) and senior in-house video Director at Keep Left. I’m also a freelance director (when something super exciting comes along). I specialise in branded content.
I bring over 15 years’ experience in video production for TVCs, brand content and broadcast.
Notable projects include branded micro-documentary collaborations for IBM and TED (shot on location in Nigeria, Kenya, and South Africa), TVCs for Save The Children, Red Nose, Guide Dogs Victoria, web spots for Coles Local, and always-on brand campaign content for University of Melbourne.
My work has been seen on every Australian free-to-air network, as well as CNN.com, TED.com, BBC3, theguardian.com, and Channel 4 (UK).
I have experience leading productions in conditions ranging from the headquarters of major international financial institutions, to track-side at off-road races through the Australian desert, to informal settlements in third-world countries (armed gangs and all).
I’m attracted to stories over budgets; as such I’m a seasoned production generalist and a self-shooter when required, but I’m at my best when leading small-medium teams. I know how to put every cent on screen.
I have worked in both production and post production for major TV and film service suppliers.
My clients include Save The Children, Coles, TED, IBM, Guide Dogs Victoria, University of Melbourne, Tassal, Brewers Association (Australia), hockingstuart, Red Nose (formally SIDS and Kids), St John Ambulance, Royal Bank of Scotland, Edinburgh International Festival, BBC, STV, Diageo (Johnnie Walker, Smirnoff), Tennants Lager, Lloyds Bank, Scottish Widows, Scottish Enterprise, Glasgow Commonwealth Games, and Beano (DC Thomson).
I have a strong interview skillset proven in organically generating interview content that addresses specifically defined content outcomes.